About Us

At What’s On 4 Kids we all come to work everyday because we love encouraging Australian families and especially kids to get outside and be active, find new hobbies, explore their community and ultimately live happy and healthy lives. Let’s face it, life’s too short not to have fun!

Our focus is to encourage and inspire you and your families to connect with our “What’s On” business community.

We also come to work everyday because we know there are thousands of Australian kids activity and party provider businesses running classes, events, shows and school holiday activities every day; that are brilliant at what they do. We are committed to helping these businesses grow sustainable businesses that they love, so they’re able to then share their expertise and passion with your kids.  We do this through our What’s On 4 Kids Awards, What’s On 4 Kids Conference and through our online community group.

We also recognise that not all children are able to have access to kids activities, which is why we co-founded Activities 4 All with NFP charity Share the Dignity, which gives Australian children impacted by family violence access to free activities.

Our Story

What We Were

We began back in 2011 as a start up with an ambitious three websites www.whatson4littleones.com.au, www.whatson4schoolkids.com.au, www.whatson4kidsparties.com.au and under the guidance of our founder What’s On 4 in the United Kingdom.  We grew quickly and became one of Australia’s most well known kids activity directory and highly influential platforms across the nation, with hundreds of thousands of visitors each month.

What Happened Next

We became such a reliable ‘go-to’ place for our fast growing audience and we soon discovered that in the forever-changing area of digital platforms, we needed to be continuously evolving and become forward thinkers and innovators in our industry. In 2017 with the support on our online parent community we had the confidence to start our own adventure, and we branched away from the UK. We are now fully owned and operated in Australia.

What’s Happening Now

We want to make finding kids activities easy and fun; so we have developed a brand new website that enables you to the information you want quickly.  We’ve added reviews to help make your decision and created a blog packed full of ideas, education and inspiration.

We have developed our digital options through creative and innovative campaigns for thousands of Australian businesses in the kids activity and party industry as well as for brands and parent focused businesses and have recently launched our new sister website What’s On 4 Travel, a destination for family travel and grown up getaways.

One thing that has hasn’t changed with us from the beginning is our core values. We are still  ‘wholesome’ with family values – we pride ourselves on putting our families needs first always; by promoting content and businesses that we know our audience will love.

Meet the Team

Elise, is the Founder and Managing Director of What’s On 4 Kids. Elise comes from a background of paediatric Occupational Therapy, where she continues to practice. Elise is a multi-award winner who also specialises in online marketing in particular social media, business growth and development, team management and working as an influencer. Elise is an adviser and leader; often keynote speaking at numerous events and hosts her own National workshops and roadshows to businesses in her niche industry.

Elise is also the Chief Experience Officer (CEO) at not only work but at home; and along with her husband have three children (9, 7 & 3 years), who love to keep active and participate in loads of fun adventures.

Elise is also a dedicated and proud board member of NFP charity Share the Dignity and co founder of Activities 4 All.

Activities enjoyed as a child: dancing, swimming, touch footy, running and art.

Likes: Good coffee, walking in the fresh air, watching Netflix, reading about growth mindset (brain science nerd!), & cherry ripes (who doesn’t?)

Dislikes: Bad coffee, sinus and soggy sushi

Top 3 Family Days Out:

  1. Noosa Main Beach followed by ice cream
  2. Big Bash League Cricket
  3. Exploring gorgeous Country NSW

Kirsty is the National Partnership & Community Manager at What’s On 4 Australia, where she enjoys connecting, collaborating & building long term business & community relationships  – it gives her the perfect opportunity to be her creative, conversational self where she thrives in thinking outside the box. Kirsty is a keen contributor to our blogs and reviews and enjoys writing and exploring great content.

She’s loves nothing more than being a wife and mum of 2 teenage sons (most of the time).

Kirsty has a wealth of hands on experience in family experiences, events and adventures and knows the priceless joy and educational bonuses these possibilities bring to families.

Activities enjoyed as a child: swimming, netball, ballet, roller skating, art and running

Likes: the smell of coffee, travelling, the aisle seat, cooking, long lunches, creating new family memories, good friends, meditating, social media, sunsets, adventures, shopping, 80’s music, theatre, movies, flowers (hint, hint!), girlie time & getaways AND being able to have a hot cuppa in peace!

Dislikes: cold tea, toilet seats up (in a house of males… feel her pain!), Cherry Ripes (sorry Elise!) and writing about herself!

Top 3 Family Days Out:

  1. Watching Mary Poppins at QPAC
  2. Going to the Cinema – we LOVE movies
  3. Melbourne: ACMI, Federation Square, MCG, Graffiti Art/Lane Ways, Catching Trams…

Bree is the National Accounts and Sales Manager at What’s On 4 Australia. She enjoys working with key National and Statewide account holders; and loves nothing more than getting the word out to our audience about their wonderful classes, products and services!  Bree loves keeping up with latest trends in the industry.

Bree is a total ‘organised machine’ and has an office desk so tidy; she is envied by the whole team!  As a Mum of 2 (8-year-old daughter and 4-year-old son) who participates in a LOT of after school activities, she in tune with what Mum’s, Dad’s and Grandparents are looking for in terms of activities, days out, products and services aimed at both children and families. Having experienced a variety of classes and products first hand she can relate well to our clients needs by knowing what families are looking for!

Activities enjoyed as a child: Ballet, Brownies, Netball, Tee-ball & Swimming

Likes: Coffee, Catch ups with family friends, travelling and exploring new places with the family, helping out in the classroom at her kids school, spring flowers, trips to the beach & chocolate! She loves when she is able to “slow down” & enjoy the small things in life with her kids….jumping in puddles, watching the clouds or going for a bush walk.

Dislikes: Mess (Yes she is a neat freak), snakes, being late and Cherry Ripes!

Top 3 Family Days Out:

  1. Picnics at the park with the kids and family
  2. Animal Farms/Zoos in Perth- Nice to get outdoors and enjoy nature
  3. Theme Parks – Guaranteed smiles and lots of fun

Toby is the Entertainment Reviewer and Video Production Director at What’s On 4 Kids. Toby has successfully worked with an extensive array of corporate companies providing his video production services for successful video marketing campaigns, promotional videos, content reviews, website & social media productions.

Toby has a passion (bordering on obsession!) for all things film and strives to challenge himself & break boundaries on all of his productions. He is the guy that everyone comes to for movie recommendations; as he has seen almost all of them! Toby could chat about movies all day long (NOT joking!), so his role as entertainment reviewer for WO4 is his perfect dream job; as he gets to experience what he enjoys most in life; watching & critiquing movies at premiere events! Toby loves to travel & loves all adventurous activities that fulfil his need for a real adrenaline rush!  When Toby’s not busy filming he’ll be running at his local Parkrun, watching footy or binge watching Netflix.

Activities enjoyed as a child: running, athletics, AFL, soccer, bmx, martial arts and drama

Likes: keeping fit, all genres of film, participating & attending sports events, predicting Golden Globe & Oscar winners, a really good burger, Carlton Blues, great coffee, winter, travel, hiking, food (including Cherry Ripes!), music & going to live events.

Dislikes: ALL Michael Bay movies, lack of sleep & having the ‘hangries’!

Top 3 Family Days Out

  1. AFL at MCG  – Carlton vs Collingwood
  2. Movie World on the Gold Coast
  3. Universal Studios

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